You would think that sending of holiday cards would be a thing of the past with all the emails, telephone calls, tweets, texts, Facebook post and social networking opportunities. Instead, the personal relationships made by holiday cards are becoming more important than ever and here are a few reasons why.
You have to put in some little extra effort into growing and maintaining your relationships. You may have followed up on your last meeting by calling the person, but that has become expected. You have to work at strengthening relationships and holiday cards will do just that. When you remember someone with a thoughtful holiday greeting, you are letting them know that they mean a lot to you. Taking that bit of extra time to address and send them a card lets them know that they are important to you and your business.
It requires much effort to build loyalty and much more to maintain it. Closing that first sale is vital, but you want that client to return. You don’t want them going to another company; you simply want them to think that you’re offering them the best in quality, cost, service, and service or product. To be certain that they just think of you; you should earn their trust and maintain their loyalty. Sending them holiday cards will allow them to know that they matter to you. Even better, remember them with personal anniversary cards, birthday cards and thank you cards throughout the year for keeping your name memorable and retaining their royalty.
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It has been shown that people ignore more than half the emails they receive every day. Unless they are looking for an email from you or are getting something free at a discount that they need, they will only peek at emails and delete them. Custom imprint holiday cards which are sent via the mail and addressed to the recipient will always be appreciated and opened. Throughout the vacations, these cards are often exhibited for everyone to see. What better way to market your company to those that matter.
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We’ve all made the excuse that we do not have adequate time to pick, address and send holiday cards. But, this once a year ritual is worth the effort in case you want to stay connected with customers, friends, family, and business associates. Take time now to go ahead and choose a design that includes thoughtful custom imprinted verses and your personalization. Round up your mailing list and also take this opportunity to upgrade your mailing addresses. You may even enjoy remembering every addressee as you put your surprise holiday card into the envelope. With just some bit of effort and time spent, you will gain the rewards of lasting partnerships and stronger relationships.